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Why Wellness Brands Are Betting on Hemp Beverages
In recent years, wellness brands have been steadily shifting their focus toward hemp beverages, positioning them as a natural fit for health-minded consumers seeking functional…
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Why Consumers Are Choosing Hemp-Based Alternatives Over Alcohol
The rise of hemp-based beverages and products as alternatives to alcohol is reshaping consumer behavior in the retail and hospitality markets. From infused sparkling waters…
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Millennials, Moderation, and the Rise of Hemp Drinks
Across U.S. legal markets, the cannabis beverage category is still small but rising quickly, and its early adopters cluster around Millennials and health-minded Gen Xers,…
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Navigating Retail and Dispensary Channels in the Hemp Drink Market
White-label hemp beverages live in a unique regulatory lane created by the 2018 Farm Bill, which removed “hemp” (≤0.3% delta-9 THC by dry weight) from…
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Hemp Beverages vs. THC-Infused Drinks: What Consumers Should Know
The cannabis beverage space has quickly become one of the most innovative corners of the industry, giving consumers new ways to enjoy plant-based wellness and…
